Our coffee makes people happy

For many years, we have brought this happiness to millions of coffee drinkers around the world.

But we believe our coffee can do even more.

The demand for coffee is growing globally

It’s vital we find ways to ensure a sustained supply of quality coffee.

Farmers often find it hard to make a good living from growing coffee

The result is that coffee farming is often not seen by potential farmers as an attractive profession.

This could be improved by building knowledge in coffee farming skills, in business skills and in helping to improve access to the right inputs.

We can make a
big difference

We have created the Coffee Made Happy programme to make coffee farming profitable, sustainable as well as attractive to the next generation of farmers.

We want to make coffee farming…

  • Profitable

    Profitable

    So that farmers make a good living from their family coffee farm

  • Sustainable

    Sustainable

    So that farmers can sustain the environment of their farm for the long term

  • Respected

    Respected

    So that coffee farming is an attractive career option for the next generation of farmers

OUR STRATEGY IS SIMPLE

Champion better agricultural practices

By receiving training in better farming practices, farmers can improve their productivity while sustaining the environment. Better practices can include those in soil nutrition, management of water or pests, shade and intercropping or such as replanting and rejuvenation.

OUR STRATEGY IS SIMPLE

Equip farmers with the skills to be successful entrepreneurs

By developing skills in business such as book-keeping and accounting, farmers can run their businesses more effectively.

By being active participants in farmer organisations, farmers can share knowledge, grow their businesses and further unlock access to inputs such as microfinance and new seedlings.

OUR STRATEGY IS SIMPLE

MAKE COFFEE FARMING ATTRACTIVE TO FUTURE GENERATIONS OF COFFEE ENTREPRENEURS

By making coffee farming more economically sustainable, it becomes more attractive to new generations. Furthermore, by encouraging active participation of women and young people in coffee farming, the foundations for the next generation of coffee farmers are laid.

OUR APPROACH

Collaborate with
sector partners

We work with the 4C Association and adopt a 4C baseline standard for all of our Coffee Made Happy projects. We also support existing programmes that  are training farmers on better agricultural practices.

Develop Coffee Made Happy projects in countries

We work with local and international experts to transform coffee farmers into successful entrepreneurs. We also support existing programmes that train farmers on better agricultural practices.

Coffee Made Happy projects work to a Global framework but are tailored to the local needs of the country & community

Read more about the work we do in origin countries

 
 
 
 

Peru

Peru is the 6th largest coffee producer overall

Coffee Type

Arabica

Focus Issues

  • Lack of coffee farming and crop husbandry skills
  • Ageing trees
  • Destruction of trees by Roya disease (leaf rust)
  • Low productivity
  • Environmental degradation incl. forest destruction

Coffee made happy projects

1

Honduras

Honduras is the largest coffee producing country in Central America

Coffee Type

Arabica

Focus Issues

  • Lack of coffee farming and crop husbandry skills leading to low productivity
  • Low farmer income, poor living conditions

Coffee made happy projects

2

Indonesia

Indonesia is the world’s 2nd largest Robusta producer and 3rd largest coffee producer overall

Coffee Type

Robusta

Focus Issues

  • Low productivity leading to low farmer income from coffee
  • Lack of coffee farming and crop husbandry skills
  • Lack of eligibility for access to inputs such as finance ageing trees

Coffee made happy projects

1

Vietnam

Vietnam is the world’s largest Robusta producer and 2nd largest coffee producer overall

Coffee Type

Robusta

Focus Issues

  • Ageing trees means lower productivity
  • High input costs
  • Lack of eligibility for access to inputs such as finance

Coffee made happy projects

2